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Amazon Holiday Insights Report – Power Tools

We decided to drill down into the pricing of power tools for a closer look at this favourite holiday category.

One of the favorite holiday categories, especially for Dads, is power tools. Power tools are popular with both small and large online retailers.

This week, we decided to drill down into the category and look at a sample of over 750 power tools that were in-stock on We then compared pricing with two major home improvement retailers, Lowe’s and Home Depot, from October 12 to November 15, 2014.

Here is a summary of our most noteworthy findings from our power drills holiday analysis:

Power Tools – 18Nov14

Interested in our findings? Register for free Amazon Holiday Insights as they happen!

About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi's customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware,,, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to "right price" to their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.