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Amazon Holiday Insights Report – Power Tools

We decided to drill down into the pricing of power tools for a closer look at this favourite holiday category.

One of the favorite holiday categories, especially for Dads, is power tools. Power tools are popular with both small and large online retailers.

This week, we decided to drill down into the category and look at a sample of over 750 power tools that were in-stock on We then compared pricing with two major home improvement retailers, Lowe’s and Home Depot, from October 12 to November 15, 2014.

Here is a summary of our most noteworthy findings from our power drills holiday analysis:

Power Tools – 18Nov14

Interested in our findings? Register for free Amazon Holiday Insights as they happen!

About the Author
360pi delivers next generation commerce analytics to retail and brand innovators helping them make sense of retail and shopper big data to realize a winning product-price position across channels and create a consistent shopper experience. 360pi’s customer base accounts for over $US300 billion in annual product sales and includes Ace Hardware,,, and Walgreens, along with several Fortune 500 consumer products companies. Ultimately, 360pi customers use the company’s product and pricing intelligence to make smarter decisions faster, driving increased revenues and margins across all channels.