With the popularity of small appliances as holiday gifts growing each year, we considered this one of the ‘must’ categories to survey for pricing patterns this holiday season. The small appliances category can include anything from coffee makers, to juicers, to sandwich presses.
We chose a selection of over 1,200 small appliance SKUs based on Amazon’s assortment and examined in-stock prices before shipping and compared these to Walmart, Sears, Target, Staples, Newegg, Best Buy, Rakuten, and OfficeMax. Our sample of small appliances is determined by a proprietary algorithm that estimates market demand based on factors such as keyword search volume, consumer ratings, number of reviews, along with the number of marketplace sellers and position on Amazon.com.
Here is a summary of our most pressing conclusions on small appliances during the month of October.
Interested in our findings? Register for free Amazon Holiday Insights as they happen!