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Amazon Holiday Insights Report – Small Appliances

With the popularity of small appliances as holiday gifts growing each year, we thought there no better category to track for holiday pricing patterns.

With the popularity of small appliances as holiday gifts growing each year, we considered this one of the ‘must’ categories to survey for pricing patterns this holiday season. The small appliances category can include anything from coffee makers, to juicers, to sandwich presses.

We chose a selection of over 1,200 small appliance SKUs based on Amazon’s assortment and examined in-stock prices before shipping and compared these to Walmart, Sears, Target, Staples, Newegg, Best Buy, Rakuten, and OfficeMax. Our sample of small appliances is determined by a proprietary algorithm that estimates market demand based on factors such as keyword search volume, consumer ratings, number of reviews, along with the number of marketplace sellers and position on Amazon.com.

Here is a summary of our most pressing conclusions on small appliances during the month of October.

Small Appliances – 4Nov14

Interested in our findings? Register for free Amazon Holiday Insights as they happen!

About the Author
360pi delivers next generation commerce analytics to retail and brand innovators helping them make sense of retail and shopper big data to realize a winning product-price position across channels and create a consistent shopper experience. 360pi’s customer base accounts for over $US300 billion in annual product sales and includes Ace Hardware, Build.com, Overstock.com, and Walgreens, along with several Fortune 500 consumer products companies. Ultimately, 360pi customers use the company’s product and pricing intelligence to make smarter decisions faster, driving increased revenues and margins across all channels.