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Amazon Holiday Insights Report – Small Appliances

With the popularity of small appliances as holiday gifts growing each year, we thought there no better category to track for holiday pricing patterns.

With the popularity of small appliances as holiday gifts growing each year, we considered this one of the ‘must’ categories to survey for pricing patterns this holiday season. The small appliances category can include anything from coffee makers, to juicers, to sandwich presses.

We chose a selection of over 1,200 small appliance SKUs based on Amazon’s assortment and examined in-stock prices before shipping and compared these to Walmart, Sears, Target, Staples, Newegg, Best Buy, Rakuten, and OfficeMax. Our sample of small appliances is determined by a proprietary algorithm that estimates market demand based on factors such as keyword search volume, consumer ratings, number of reviews, along with the number of marketplace sellers and position on

Here is a summary of our most pressing conclusions on small appliances during the month of October.

Small Appliances – 4Nov14

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About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi's customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware,,, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to "right price" to their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.