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Amazon Holiday Insights Report – Toys

Let's see what has happened to toys pricing post-Black Friday, with only a few more days left before Christmas.

The toys category has seen some of the most closely competitive prices this season, as we saw in our previous Amazon Holiday Insights report on top-searched toys from October 24. This time around, we were curious to see what toy pricing looked like after Black Friday, to determine the final “last chance” pricing tactics that wrapped up this year’s toy-buying season for four major retailers: Amazon, Walmart, Target, and Toys ‘R’ Us.

Our sample of over 270 toys from Amazon’s assortment, included hot holiday toy predictions by several retailers, as well as a random selection across the category. We looked at prices before shipping on available products to compare retailer pricing tactics on toys.

Here are some of our most intriguing discoveries on toy pricing after Black Friday:

Toys – 23Dec14

Interested in our findings? Register for free category pricing benchmark reports.

About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi's customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware,,, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to "right price" to their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.