The toys category has seen some of the most closely competitive prices this season, as we saw in our previous Amazon Holiday Insights report on top-searched toys from October 24. This time around, we were curious to see what toy pricing looked like after Black Friday, to determine the final “last chance” pricing tactics that wrapped up this year’s toy-buying season for four major retailers: Amazon, Walmart, Target, and Toys ‘R’ Us.
Our sample of over 270 toys from Amazon’s assortment, included hot holiday toy predictions by several retailers, as well as a random selection across the category. We looked at prices before shipping on available products to compare retailer pricing tactics on toys.
Here are some of our most intriguing discoveries on toy pricing after Black Friday:
Interested in our findings? Register for free category pricing benchmark reports.