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Amazon Holiday Insights Report – Toys

Let's see what has happened to toys pricing post-Black Friday, with only a few more days left before Christmas.

The toys category has seen some of the most closely competitive prices this season, as we saw in our previous Amazon Holiday Insights report on top-searched toys from October 24. This time around, we were curious to see what toy pricing looked like after Black Friday, to determine the final “last chance” pricing tactics that wrapped up this year’s toy-buying season for four major retailers: Amazon, Walmart, Target, and Toys ‘R’ Us.

Our sample of over 270 toys from Amazon’s assortment, included hot holiday toy predictions by several retailers, as well as a random selection across the category. We looked at prices before shipping on available products to compare retailer pricing tactics on toys.

Here are some of our most intriguing discoveries on toy pricing after Black Friday:

Toys – 23Dec14

Interested in our findings? Register for free category pricing benchmark reports.

About the Author
360pi delivers next generation commerce analytics to retail and brand innovators helping them make sense of retail and shopper big data to realize a winning product-price position across channels and create a consistent shopper experience. 360pi’s customer base accounts for over $US300 billion in annual product sales and includes Ace Hardware,,, and Walgreens, along with several Fortune 500 consumer products companies. Ultimately, 360pi customers use the company’s product and pricing intelligence to make smarter decisions faster, driving increased revenues and margins across all channels.