According to IBM Digital Analytics, 2014 Cyber Monday online sales grew 8.5% from 2013 figures which is an indication of Cyber Monday slowing down as an online event, considering that 2013 sales were up 20.6% from the previous year.
USA Today speculates that this trend is a sign that shoppers don’t see Black Friday and Cyber Monday as important shopping drivers, with deals available earlier and promotions spread out through November and December this year.
This year, with a few predictions in mind, we decided to do some investigating on whether retailers raised their prices following Black Friday or kept their Black Friday pricing strategies intact through Cyber Monday and Cyber Week. We analyzed pricing for over 160,000 SKUs across more than 10 high-level product categories including electronics, toys, home goods, and tools.
Here’s what we uncovered from Cyber Week 2014:
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