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Amazon Holiday Insights Special Report – Cyber Week 2014

With a few predictions in mind, let's see whether retailers raised their prices following Black Friday or kept their Black Friday pricing strategies intact through Cyber Monday and Cyber Week.

According to IBM Digital Analytics, 2014 Cyber Monday online sales grew 8.5% from 2013 figures which is an indication of Cyber Monday slowing down as an online event, considering that 2013 sales were up 20.6% from the previous year.

USA Today speculates that this trend is a sign that shoppers don’t see Black Friday and Cyber Monday as important shopping drivers, with deals available earlier and promotions spread out through November and December this year.

This year, with a few predictions in mind, we decided to do some investigating on whether retailers raised their prices following Black Friday or kept their Black Friday pricing strategies intact through Cyber Monday and Cyber Week. We analyzed pricing for over 160,000 SKUs across more than 10 high-level product categories including electronics, toys, home goods, and tools.

Here’s what we uncovered from Cyber Week 2014:

Cyber Week 2014 – 9Dec14

Interested in our findings? Register for free Amazon Holiday Insights as they happen!

About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi's customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware, Build.com, Overstock.com, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to "right price" to their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.