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Amazon Holiday Insights Special Report – Cyber Week 2014

With a few predictions in mind, let's see whether retailers raised their prices following Black Friday or kept their Black Friday pricing strategies intact through Cyber Monday and Cyber Week.

According to IBM Digital Analytics, 2014 Cyber Monday online sales grew 8.5% from 2013 figures which is an indication of Cyber Monday slowing down as an online event, considering that 2013 sales were up 20.6% from the previous year.

USA Today speculates that this trend is a sign that shoppers don’t see Black Friday and Cyber Monday as important shopping drivers, with deals available earlier and promotions spread out through November and December this year.

This year, with a few predictions in mind, we decided to do some investigating on whether retailers raised their prices following Black Friday or kept their Black Friday pricing strategies intact through Cyber Monday and Cyber Week. We analyzed pricing for over 160,000 SKUs across more than 10 high-level product categories including electronics, toys, home goods, and tools.

Here’s what we uncovered from Cyber Week 2014:

Cyber Week 2014 – 9Dec14

Interested in our findings? Register for free Amazon Holiday Insights as they happen!

About the Author
360pi delivers next generation commerce analytics to retail and brand innovators helping them make sense of retail and shopper big data to realize a winning product-price position across channels and create a consistent shopper experience. 360pi’s customer base accounts for over $US300 billion in annual product sales and includes Ace Hardware, Build.com, Overstock.com, and Walgreens, along with several Fortune 500 consumer products companies. Ultimately, 360pi customers use the company’s product and pricing intelligence to make smarter decisions faster, driving increased revenues and margins across all channels.