The Latest from 360pi

Big Data, Big Changes

This article discusses the gross improvements that can be made after implementing a big data strategy.

Big Data ImageBig data has arrived at retail’s front door. Learn how “retailers that implement a big data strategy can achieve a 60% increase in their margin, as well as boost employee productivity by 1%.” This article delves into making more effective use of product, sales, inventory, and shopper data, but misses arguably the single biggest component of retailer big data – competitive pricing! 360pi effectively monitors pricing for billions of permutations and combinations of products, categories, and competitors for many top retailers including Ace Hardware, Best Buy Canada, and Overstock.

About the Author
Jenn is a senior marketing executive with significant startup and small company experience gained in the telecommunications, software, and semiconductor industries. Jenn helps early stage companies build their market presence, customer footprint, and strategic business value. Jenn brings more than two decades of strategic marketing, product management, and business development expertise to 360pi, with an MBA from York University. Prior to 360pi, Jenn held senior technical and management posts with SkyWave Mobile, J2 Global, UBM TechInsights, CrossKeys, Bell Canada International, and IBM. Jenn is also a published author and regular speaker at industry conferences.