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Changing the Way Retailers Target Customers

Dr. Stephan Liozu discusses how micro-segmentation and predictive analytics has transformed the way the retail industry targets customers, especially Kroger, proving to be a spectacular ROI.

Technology is transforming the retail landscape. Micro-segmentation and predictive analytics provide impactful promotions that can deliver huge benefits for retailers. Kroger’s success at detecting and anticipating shopping patterns has been profiled by Forbes. Here is an excerpted quote from the article courtesy of Neil Stern at McMillan Doolittle: “They (Kroger) have made significant investments in a best-in-class loyalty program, strong private label, and reinvested in their stores and technology.” Predictive analytics are transforming the retail industry by targeting relevant customers with the right products and right promotions. With a 70% redemption rate on their special promotions, Kroger is getting a real bang-for-its-buck. Many retailers worry about quantitative return on upfront investments in technology and intelligence solutions, while others like Kroger have taken action and realized exponential returns on their technology investments. Be bold join the data revolution!

About the Author
Stephan Liozu is the Founder of Value Innoruption Advisors and specializes in disruptive approaches in innovation, pricing and value management. He also has a Ph.D. in Management from Case Western Reserve University and can be reached at