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Competing with the Likes of Amazon & Winning

360pi disputes the myth that Amazon is impossible to beat by unveiling their pricing strategies during the 2013 holidays.

360pi’s recent webinar, Retail’s 2013 Holiday Winners and Losers, highlighted that contrary to popular belief, Amazon isn’t always the lowest price.

Amazon focuses on specific product categories at a point in time to be uber price competitive and win share, but in general the company does not aspire to be the price leader across all categories as demonstrated by the chart below which 360pi contributed to this year’s Bain’s Retail Holiday Newsletter # 3, Post-turkey round-up, and the art and science of pricing.

Amazon Product Assortment BF 2013

However, Amazon does aspire to be the ‘fastest follower of the price leader” which goes to the crux of the dynamic pricing debate and highlights how a retailer seeking to “buy share” without an accurate view of the competitive pricing landscape can inadvertently become their own worst enemy.

Do you have an accurate current view of your competitors’ prices and product assortment? If not, read up on best practices for price intelligence and competitive monitoring in 360pi’s resource center.

About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware, Build.com, and Overstock.com, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.