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Desperate Times Call for Desperate Measures

Dr. Stephan Liozu explains why the recent changes in the retail scene makes price intelligence essential for the survival of retailers.

Tough times for traditional retailers. Online sales are accelerating while in-store sales are lagging behind. Blame the weather, blame Congress or blame anything you want, but the reality is that online sales are exploding for some e-commerce retailers while inventories of brick-and-mortars remain high. To make matters worse, some experts are predicting that 10% of malls will disappear by 2022. There is some good news though. Experts also state that this coming weekend might be very decisive for traditional retailers and that all is not lost. That is why major retail chains are now open 24/7 until further notice. So it comes down to this – one last week before the end of the holiday season. 7 days and 24 hours per day of in-store shopping potential with high levels of inventory to sell. One thing is for sure: when faced with such time pressure, you better have price intelligence software that allows you to be right-priced at the right time. One potential bad pricing decision can make a big difference on a retailer’s ability to sell its inventory and extract the best pricing opportunity. Do not experiment with your pricing decisions. Call 360pi now!

About the Author
Stephan Liozu is the Founder of Value Innoruption Advisors and specializes in disruptive approaches in innovation, pricing and value management. He also has a Ph.D. in Management from Case Western Reserve University and can be reached at