According to a new report by the U.S. Department of Commerce, e-commerce sales increased 3.5 percent during the first three months of this year from the previous quarter, reaching a record $80 billion worth of purchases. That’s 7 percent of all retail sales. As well, it’s estimated that over a third of U.S. e-commerce purchases go through online marketplaces.
This unprecedented change to the retail channels that brands have traditionally relied upon brings both tremendous opportunities and threats to manufacturers. On one hand, brands have more opportunities than ever to connect directly with consumers, leaving many to decide if, when, and where they should go direct. On the other hand, this new reality also means many brands are struggling to:
- Identify who is selling their products online, where and at what price;
- Improve the performance and compliance of their authorized online sellers;
- Increase their share of the digital shelf relative to competitors.
360pi has helped several Fortune 500 brands successfully navigate this emerging retail landscape with our 360brands solution, and would be pleased to share some of these insights with you at the 12th annual Consumer Goods Sales and Marketing Summit.
If you’d like to meet with our team at the event, please contact me at email@example.com. I look forward to seeing you there.