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How Retailers Can Recover from Harsh Winter Woes

Dr. Stephan Liozu encourages retailers to prepare with this tool, after retail revenue and profits took a hit from harsh winter weather in 2013.

Woman Christmas ShoppingWith Spring (still) just around the corner, this winter will be remembered as a one of the coldest in decades. As well, the 2013 holiday season was equally as cold to the majority of retailers from both a revenue and profitability perspective. Since then, retailers have had two months to regroup and prepare for the next wave of heavy shopping days that are largely centered around upcoming holidays. NRF surveys conducted by Prosper Insights & Analytics found that U.S. consumers spent an estimated $17.2 billion for Easter, $20.7 billion for Mother’s Day, and $13.3 billion on Father’s Day. The real test for 2014 for both e-retailers and traditional retailers is whether or not they learned the lessons from 2013. With the first wave of heavy 2014 shopping days around the corner, will you be prepared? Contact 360pi now for a demo of their solutions.

About the Author
Stephan Liozu is the Founder of Value Innoruption Advisors and specializes in disruptive approaches in innovation, pricing and value management. He also has a Ph.D. in Management from Case Western Reserve University and can be reached at