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How to Convert the Unconverted

Dr. Stephan Liozu examines why retail technology is becoming a central vehicle for delivering exceptional customer experience.

In 2012, STORES Magazine reported, “Store Managers have to focus on ways to get customers into stores and convert them from browsers to shoppers…concentrating on in-store experiences that cannot be virtually replicated”. Retail technology is central to being able to deliver exceptional customer experience from payment terminals, to printers, to price verification scanning stations, to inventory management systems and beyond. On one hand, technology frees up in-store staff to be able to be more focused on serving the customer. On the other, technology helps in-store staff address the concerns and questions of an increasingly informed consumer who has done their homework online and is looking for specific answers to product and pricing questions before making their purchase decision. 360pi offers price intelligence solutions to equip retail associates with competitive product and pricing information right on the store floor to be able to be able to deliver that exceptional customer experience and convert showroomers to buyers.

About the Author
Stephan Liozu is the Founder of Value Innoruption Advisors and specializes in disruptive approaches in innovation, pricing and value management. He also has a Ph.D. in Management from Case Western Reserve University and can be reached at