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Is Black Friday a Myth?

360pi highlights the price trends of several major mass retailers over the holidays - including Black Friday and Cyber Monday - and addresses the 'Black Friday Myth.'

With the holidays being as chaotic and stressful as they are – it seems just as so for retailers – who has time to track down how much their competitors are charging for products in near real-time? 360pi did. In fact, 360pi put together a full report addressing this question and several others that retailers may be wondering, including:

  • Number of Price Changes Per Day, By Retailer
  • Amazon Prices Leading Up To and Including Black Friday
  • Consumer Electronics Retailers – Price Changes Leading Up To and Including Black Friday
  • Consumer Electronics Online Pure Plays vs. Multichannels (Using Amazon as Baseline)
  • Percentage of’s Product Assortment Where Had the Lowest Online Price

In this particular segment, we are addressing the highly sought out question – did retailers increase or drop their prices over the holidays? Are Black Friday and Cyber Monday myths?

In the chart referenced below, which includes 18-day coverage leading up to and including the holiday weekend, 360pi’s analysis revealed that the widely-held notion that retailers discount both broadly and deeply on Black Friday may be more perception than reality.

Among the majority of monitored retailers, average prices did not change significantly on Black Friday, and in many cases actually increased compared with the day – and even the week – prior. As can be seen in the chart below, four out of seven major multichannel mass merchants actually raised their prices for the sampled assortment on Black Friday, including Walmart which, along with Target and J&R, continued an overall upward pricing trend beyond Black Friday into the four days following.

AHI - Multichannel Retailer Chart

For a full report highlighting some major price trends for several mass retailers over the holidays, click here.

About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware,, and, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.