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Online Holiday Shopping: What Do the Numbers Say?

Dr. Stephan Liozu reviews some interesting numbers highlighting the growing importance of online shopping each holiday shopping season.

The Holiday Season is upon us and pricing pressures are heating up. Online retailers are increasingly offering free shipping to attract and convert online shoppers. If you are a brick-and-mortar retailer, make sure you track your online competitors’ price points and associated terms and conditions like shipping and return policies. Here are some interesting numbers highlighting the growing importance of online shopping each holiday shopping season.

Holiday Shopping by the Numbers

16: The percentage of online retailers who planned to offer their first holiday free-shipping offer before Halloween.

82 billion: The dollar amount people are expected to spend shopping online this holiday season.

22 million: The number of packages FedEx expects to process on Cyber Monday this year.

52: The percentage of holiday shoppers who plan to shop online this year.

40: The percentage of purchases that holiday shoppers plan to make online.

Read more on the holiday season in retail here.

About the Author
Stephan Liozu is the Founder of Value Innoruption Advisors and specializes in disruptive approaches in innovation, pricing and value management. He also has a Ph.D. in Management from Case Western Reserve University and can be reached at sliozu@case.edu.