Curated collections prove winning approach with time-pressed holiday shoppers.
CHICO, CA – November 3, 2015 – 360pi, the leader in product intelligence, and their customer Build.com, the preeminent online home improvement retailer, today released a joint infographic that highlights the value of assortment and shopping experience to today’s time-pressed shoppers, especially during the craze of the holidays. The infographic showcases Build.com’s curated collections for holiday shoppers and also reflects that many factors beyond just price impact today’s purchasing behavior.
Build.com understands that not everyone has the time, budget, or inclination for a full renovation – especially during the holidays. And yet, everyone wants key rooms – bathroom, kitchen, family room, etc. – to make a great impression with their holiday guests. So, to help, Build.com has pre-assembled a variety of budget-friendly items into curated “holiday room updates” for shoppers with different design sensibilities. The infographic highlights the value of these curated collections to holiday shoppers relative to the big box alternative, including:
- 5 of 5 sought-after products found vs. only 2 via the big box route;
- 5 minutes of elapsed shopping time vs. a multiple weekend journey;
- A stress-free online shopping experience vs. 1,225 gray hairs accumulated in big box aisles; and most importantly,
- Favorable holiday guest impressions of the rooms updated with Build.com’s curated collections.
“We pride ourselves in providing a concierge service experience, rather than residing as a single purchase outlet. While consumers always want a fair price, many equally value their time and shopping experience including satisfaction with the end result,” stated Danielle Porto Mohn, CMO at Build.com. “We work with 360pi to ensure our products are competitively priced, and now we are also able to deliver curated collections that help shoppers realize their design vision for a room at a fraction of the time and cost of a full renovation.”
“While price continues to be an important factor in any purchase decision, we also recognize there are many others like personal style, uniqueness of assortment, and ease of shopping that are arguably more important with today’s shoppers,” said Jenn Markey, 360pi’s VP Marketing and Product Management.
“That is why we work with our retail clients to ensure they are not only competitively priced, but they also deliver a unique product experience that resonates with their target shoppers.”
To view Build.com’s holiday collections, visit build.com/holidayupdates.
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware, Build.com, and Overstock.com, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, when, and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.
From inspiration to installation, Build.com brings together a truly personalized and consultative customer service with endless choices and the convenience of online shopping, enabling anyone to turn their home design dreams into reality. Based in Chico, Calif., Build.com is the third-largest online home improvement retailer with an extensive network of online specialty sites providing expertise in plumbing, lighting, door hardware and ventilation. A trusted partner for professionals and customers alike, Build.com helps take the guess work out of any home improvement experience. For more information on Build.com, visit www.build.com.
Ketner Group PR + Marketing (for 360pi)
(613) 562-2525 x 511
Public Relations Specialist at Build.com