OTTAWA, Canada-September 12, 2013- 360pi, the leader in retail price intelligence, today announced that Retail TouchPoints has named Best Buy Canada a bronze award winner for excellence in mobile strategy in its annual Store Operations Superstar Awards. Best Buy Canada earned high rankings for its mobile price comparison initiative powered by 360pi’s in-store price intelligence product, 360mobile. The awards recognize retail companies that execute the most innovative, successful store operations strategies related to workforce management, mobile technology, loss prevention, customer engagement and inventory management.
“360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers,” said Sean Wilson, Vice President of Merchandising Operations, Best Buy Canada.
360mobile levels the playing field for Best Buy Canada associates, arming them with the same kind of competitive pricing information as every customer who walks into the store with a mobile device. Because associates have instant mobile access to competitors’ prices and product availability in real time, sales associates have more confidence in dealing with customers and can respond quickly to any price matching requests. In return, shoppers have an enhanced, informative experience, and greater trust in store associates.
Feedback from the store floor has been overwhelmingly positive, as evidenced by this Best Buy Canada store associate quote: “I can speak on behalf of my store and the response has been great. Almost all associates have given it a thumbs up. We have taken business from Ncix, Walmart, Visions thanks to our 360mobile initiative. We have used it to further our point on price beat promise. It’s a great addition to our ammo of being licensed to sell.”
“Best Buy Canada is an excellent partner for 360pi,” said Alexander Rink, CEO, 360pi. “The company has made giant strides towards transforming showrooming behavior and improving the shopping experience. Given that our mission at 360pi is to make our customers successful, we are excited thatRetail TouchPointshas recognized Best Buy Canada’s innovative mobile price intelligence strategy, and we look forward to continuing to build on that excellence.”
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