Compared to November 16, Lowe’s, Home Depot dropped prices before Black Friday; Macy’s, Bed Bath & Beyond reported lower prices on November 28.
OTTAWA – Canada – December 2, 2014 — 360pi, the leading provider of retail price intelligence, today announced its high-level snapshot of pricing tactics on Black Friday 2014. The company analyzed pricing of over 10 high-level product categories including toys, electronics, tools and home goods. The sample includes more than 160,000 SKUs in Amazon’s assortment, compared to key competitors, from November 16 through November 29.
According to 360pi’s pricing data:
- Toys were the most competitive category of over 10 categories sampled. Compared to Amazon, Target’s toy prices averaged approximately six to eight percent higher, with Walmart averaging approximately two to four percent higher.
- The small appliances category was one of the most price-volatile categories among the sample set. Average prices decreased on Black Friday at most sampled retailers.
- Walmart’s price competitiveness has been in step with Amazon this holiday season, as Walmart continues to be Amazon’s closest rival in pricing.
Click here to receive 360pi’s complimentary Amazon Holiday Insights 2014 reports.
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi’s customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware, Build.com, Overstock.com, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to “right price” for their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.
Ketner Group PR + Marketing (for 360pi)
(613) 562-2525 x 511