Real-time identification of and effective action to address non-compliant sellers
Ottawa, Canada – April 29, 2016 – 360pi, the leader in price and product intelligence, and MarkMonitor, the leader in enterprise brand protection, today announced a partnership that helps the world’s leading brands identify and address online threats to their revenues and reputations.
The U.S. Department of Commerce reports that ecommerce sales grew by 14.6% last year and now account for 7.3% of all retail sales. This is a mixed blessing for brand manufacturers, delivering unprecedented ability to connect directly with shoppers, but also a loss of visibility into and control over their own supply chain. As well, it’s estimated that over a third of U.S. ecommerce purchases now go through marketplaces, into which brands have extremely limited insight and where the majority of seller violations occur.
“In the age of ecommerce, literally anyone can become a seller, making the threat of unauthorized and non-compliant sellers greater than ever,” said Jenn Markey, VP of Marketing, 360pi. “We help brands identify the violators in real-time, and our relationship with MarkMonitor lets them take effective action to address with turnkey case management and legal support.”
“We are extremely pleased to work with 360pi to be able to deliver our clients with real-time insight into who is selling their products, where, and at what price,” stated Anil Gupta, Vice President, Marketing, MarkMonitor. “Armed with this information, we are able to quickly identify and address unauthorized and non-compliant sellers on their behalf.”
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware, Build.com, and Overstock.com, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, when, and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.
MarkMonitor, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world’s leading brands. In the digital world, brands face new risks due to the web’s anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust. Learn more at www.markmonitor.com.
About Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. For more information, go to www.thomsonreuters.com.
Ketner Group PR + Marketing (for 360pi)
(613) 562-2525 x 511