OTTAWA – Canada – January 8, 2015 — 360pi, the leading provider of retail price intelligence, today announced that Jenn Markey, VP of Marketing, will present a BIG !deas Session on observed holiday pricing practices and trends at the 2015 National Retail Federation (NRF) Conference and Expo, January 12 at 4:15 p.m. in BIG !deas Room 2 in the Level 1 Expo Hall at the Jacob Javits Center in New York City.
The session, titled Amazon’s Holiday Pricing Tactics and Strategies Revealed, will provide NRF participants with an in-depth review of Amazon’s Holiday pricing practices relative to other major retailers including Walmart and Target as observed by 360pi. The company will also highlight observed shifts in holiday pricing behavior between 2013 and 2014. Holiday pricing trends in 2014, as reported by 360pi, include:
- Longer, but lower discounts reduced holiday shopping frenzy on key dates.
- Overall, there was less online price volatility and a “follow-the-leader” pricing mentality across retailers.
- Different retailer tactics and strategies included “availability price games”, differing levels of dynamic pricing, and a large spread in the best day to shop from a price perspective.
- Walmart continued to challenge Amazon on price during the 2014 holiday shopping season.
NRF participants are also invited to meet the 360pi team at booth 539 to receive a copy of the full Amazon Holiday Insights Executive Intelligence Report, detailing the insights that serve as a basis for this session.
Media who would like to meet with 360pi at NRF, please contact Catherine Seeds at Catherine@ketnergroup.com or 512.947.4062. To learn more about 360pi and its price intelligence solutions, please contact email@example.com.
Click here to view a summary of 360pi’s insights from the award-winning Amazon Holiday Insights series.
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi’s customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware, Build.com, Overstock.com, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to “right price” for their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.
Ketner Group PR + Marketing (for 360pi)
(613) 562-2525 x 511