Revolutionary approach integrates shopper demand signals to optimize product decisions
Ottawa, Canada – May 16, 2016 – 360pi, the leader in product intelligence, is pleased to announce the launch of Project GamePlan at this week’s Shoptalk event in Las Vegas. GamePlan integrates assortment information across retailers with shopper demand signals to categorize products into a “good, better, best” framework. Retailers and brands are then able to determine the optimal product mix to drive margins, volumes, and share within their target markets.
Increased ecommerce penetration and acceleration has brought increased price transparency and downward pressure on margins for retailers and brands alike. Offering a unique and differentiated assortment that resonates with target shoppers is critical to sustained market success. And, this is exactly what GamePlan aims to address. “To date, product planning has largely relied upon retailer self-reported and aggregated sales data combined with syndicated data that does not offer the detail or timeliness required for the ecommerce age, let alone the insight into what shoppers actually want to buy,” said former Gartner analyst, Kevin Sterneckert, EVP of Retail Marketing at Predictix. “GamePlan is unique and changes the assortment intelligence landscape with real-time whole-market shopper insights representing actual buyer preferences now, and in the future.”
“GamePlan is a game changer for retailers and brands, enabling them to quickly and objectively identify those products that are going to drive future revenues and margins, and removing the guesswork and risk associated with product decisions,” stated Alexander Rink, CEO of 360pi. “As well, GamePlan gives retailers and brands the ability to build and reinforce their desired market perception by identifying the right mix of items at differentiated price points and quality levels for their target market.”
Learn more and apply to join Project GamePlan.
To hear more game changing ideas, please join 360pi’s Alexander Rink for his Shoptalk panel discussion on Intelligent Pricing and Merchandising this Wednesday, May 18th at 10:45am.
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware, Build.com, and Overstock.com, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, when, why and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.
Ketner Group PR + Marketing (for 360pi)
(613) 562-2525 x 511