Latest 360pi analysis highlights Amazon’s price dynamism on Black Friday and Cyber Monday, among other retailer holiday insights.
Ottawa, Canada — December 8, 2016 — Today, 360pi, the leader in product and pricing intelligence, released a special holiday infographic comparing retailer pricing behavior across Thanksgiving, Black Friday and Cyber Monday. This exclusive infographic provides a deep dive into the promotional and pricing strategies of Amazon, Walmart, Target and more.
Key takeaways in the infographic include:
- In a sample of over 23,000 Electronics products1, Amazon, Walmart and Target all became progressively less price dynamic over the course of Thanksgiving weekend;
- Amazon was less price dynamic on their self-reported best-selling Home Goods this Black Friday than in 2015;
- In a sample of over 400 Small Appliances2, Bed Bath & Beyond narrowed their pricing gap with Amazon from 43% on November 22 to 21% on November 28 (Cyber Monday);
- In the same sample of Small Appliances, 360pi found that Macy’s and Bed Bath & Beyond were lockstep in their price changes from November 20 to November 28 (Cyber Monday).
This special edition Black Friday and Cyber Monday infographic is part of 360pi’s fourth annual award-winning Holiday Insights Series, delivering subscribers exclusive weekly holiday product and pricing trends across several major retailers, including Amazon, Walmart and Target. To receive this exclusive infographic, along with previous reports in the series, sign up for the Holiday Insights Series, a must-have for every retailer and brand manufacturer this holiday.
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US300 billion in annual product sales and includes Ace Hardware, Build.com, Overstock.com, and Walgreens, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, when, why and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.
1 Based on a sample of over 23,000 SKUs in Amazon’s assortment of Electronics and matched to competitive sites. Includes products available online and in-stock for purchase. Does not include marketplace seller prices, additional discounts or coupon codes, loyalty programs, cardholder discounts, shipping, or taxes.
2 Based on a sample of over 400 SKUs in Amazon’s assortment of Small Appliances. Includes products available online and in-stock for purchase. Does not include marketplace seller prices, additional discounts or coupon codes, loyalty programs, cardholder discounts, shipping, or taxes.
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