360pi Press Releases

Gazaro Included on Bootstrap Award Short List of Fastest Growing Start-ups

Position as a Bootstrap finalist validates Gazaro’s ability to provide retailers with more, faster and better data to increase visibility into product pricing and mix from a market perspective. The result is improved revenue and margin performance – up to 80% sales increases.

Ottawa, Canada – February 9, 2012

With a record number of nominations to review this year, Exploriem today announced Gazaro as one of the five Fastest Growing Start-up finalists in Ottawa. The city is known as a global technology centre with more than 1,700 companies involved in growing sectors such as telecommunications, photonics, microelectronics, software and life sciences.

“Being recognized as a Bootstrap finalist is a testament to the entire Gazaro team,” said Alexander Rink, CEO of Gazaro, a leading provider of price, competitive, channel and market intelligence for retailers and manufacturers. “Our success validates our ability to provide more, faster and better data to our retail customers to increase visibility into their product pricing and mix from a market perspective. The result is improved revenue and margin performance – up to 80% sales increases, in some cases.”

Top North American retailers derive value from Gazaro offerings by increasing sales and profitability, optimizing assortment and product mix, and better negotiating with brands. Manufacturers can use Gazaro to understand their relative position to private label and national brands, to monitor channels and to monitor adherence to Minimum Advertised Pricing (IMAP) and Manufacturer’s Suggested Retail Price (MSRP) policies. Gazaro’s proprietary Extensible Fuzzy Reasoning Engine (XFiRE) comprises one of the world’s largest databases of retail pricing, with well over 1 billion price points, representing over 30 million monitored products, with over 7 million new price points being added daily.

Winners will be announced at the awards event and tradeshow from 10:30am to 2pm at the Centurion Conference Centre on the 23rd of February, 2012.

For more information about Gazaro, visit http://www.price-iq.com.

About Gazaro
Gazaro is a leading provider of Price Intelligence solutions that give retailers complete market, competitive, channel and pricing visibility to successfully calculate their path to profit. For more information, visit Gazaro at http://www.price-iq.com.