360pi Press Releases

Gazaro Holiday Price Analysis: Retailers’ Best Prices Often Are Not in December

Gazaro, a leading provider of price, competitive, channel and market intelligence for retailers and manufacturers, today released the findings of its 2011 Retail Holiday Price Analysis. Despite the hype over the unbeatable sales and promotions during this long weekend, Gazaro found that the best price is often not on offer during Black Friday or Cyber Monday. In fact, the lowest prices are often not during the Holiday Season at all.

Ottawa, Canada – January 31, 2012

Gazaro, a leading provider of price, competitive, channel and market intelligence for retailers and manufacturers, today released the findings of its 2011 Retail Holiday Price Analysis. Despite the hype over the unbeatable sales and promotions during this long weekend, Gazaro found that the best price is often not on offer during Black Friday or Cyber Monday. In fact, the lowest prices are often not during the Holiday Season at all.

Gazaro analyzed a sample basket of 40 products in multiple categories that were expected to draw well on Black Friday/Cyber Monday and through the holiday season. Comparing the data over the period of November 20th to December 24th to other months in 2011, Gazaro found that in 68% of the cases, prices were actually lower in the months preceding Black Friday.

“Pricing is a 365-day-a-year activity,” said Alexander Rink, CEO of Gazaro. “For smart shoppers who use mobile and web options to find the best deals all year round, every day is Black Friday. Smart retailers using Gazaro’s Price Intelligence solution are better equipped to deal with price transparency, increasing volumes and sales by double digit percentages.”

In a report from Retail System Research, Getting Back to Good: Retail Pricing 2010, 50% of retailer respondents increased their gross margins, in the face of a three year sales decline, when they were able to proactively control price and product mix, and 24% kept gross margin steady despite decreased sales over the same three year period.

Top North American retailers derive value from Gazaro offerings by increasing sales and profitability, optimizing assortment and product mix, and better negotiating with brands. Manufacturers can use Gazaro to understand their relative position to private label and national brands, to monitor channels and to monitor adherence to Minimum Advertised Pricing (IMAP) and Manufacturer’s Suggested Retail Price (MSRP) policies. Gazaro’s proprietary Extensible Fuzzy Reasoning Engine (XFiRE) comprises one of the world’s largest databases of retail pricing, with over 1 billion price points representing over 30 million monitored products, with 7 million new price points being added daily.

About Gazaro
Gazaro is a leading provider of Price Intelligence solutions that give retailers complete market, competitive, channel and pricing visibility to successfully calculate their path to profit. For more information, visit Gazaro at http://www.price-iq.com.