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Price Intelligence and the Omnichannel Store

This blog posts summarizes 2 reports highlighting how price intelligence fits into the omnichannel store concept.

In the last post on Modern Retail Pricing, Stephan Liozu discussed the renaissance of brick and mortar and the omnichannel store concept, and what that meant for retailers. But what does it mean from a price intelligence perspective? Not wanting to leave you in the dark, we have two reports for you that might help.

  OmniChannel RSRHow Retailers Use Price Intelligence to Respond to Omni Channel Challenges
PDF Report

As part of the 2013 annual benchmark survey on retail pricing practices, RSR Research investigated the use of competitive pricing data in the industry. Not surprisingly, 60% of respondents, across all retail segments, believe that pricing data is a very valuable componenet of their pricing strategies.

Tools and techniques used to gather this data vary widely however, and as such, interest in automated solutions is clearly on the rise.


  OmniChannel RSRHow Omni Channel Retailing has Transformed Price Intelligence
PDF Report

Like everywhere else in retail today, pricing is being transformed by omni-channel, and nowhere is that more apparent than in the changing role of competitive price intelligence. What was once a manual exercise is now a sophisticated online monitoring solution.

As omni-channel has grown and more and more product categories shift to where consumers are comfortable buying online, the game has changed significantly.

As you will see in this report, consumer electronics, was the first category to discover and respond to this new requirement, but other segments are not far behind


Hopefully these two reports help clarify how price intelligence fits into the omnichannel store concept.


About the Author
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware,, and, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.