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Pricing: Core Component of the Customer Experience

Dr. Stephan Liozu discusses the importance of the relationship between customer experience and pricing to the consumer.

It’s all about the customer experience! While brick-and-mortar and online retail chains compete fiercely on pricing and promotions, research shows that customer experience is also a must have. Customer experience is a critical differentiator for retail businesses and pricing is a core component of this. The research also reinforces the importance of trust in the overall customer experience process which is also directly relevant to price. Some key questions for retailers include: Do you have consistent and accurate pricing at the point and time of transaction? Do your customers truly believe that they are offered the best value for their money? Do your store employees reassure customers that they are getting the best deal available for the product they are thinking of buying? All it takes is one negative pricing experience to damage customer trust. 360pi pricing intelligence solutions help retailers deliver accurate and dynamic pricing at the right time and at the right place to increase conversions, maximize revenues, and build customer loyalty.

About the Author
Stephan Liozu is the Founder of Value Innoruption Advisors and specializes in disruptive approaches in innovation, pricing and value management. He also has a Ph.D. in Management from Case Western Reserve University and can be reached at