Black Friday continues to be one of the top three ‘must-shop’ dates of the year, but retailers need to revamp their strategies if they want to be successful.
With market fragmentation and competing retail formats driving fundamental industry shifts, leading retailers including Amazon, Ulta, and Walgreens have been giving their Beauty categories a makeover.
While many retailers and brands are developing traction in their market through the use of price intelligence, it’s important for them to take a few factors into consideration.
360pi highlights some intriguing insights gathered from major retailers last year and how that can be used to price successfully this holiday season.
Former consumer electronics buyer, Frank Fotia, concludes his findings on what is driving the next generation of customer loyalty.
360pi reflects on what Walmart has done to improve their pricing strategy over the past few months, further validating what retailers need to do step up their game.
Former consumer electronics buyer, Frank Fotia, affirms the link between consumers and the digital world, and encourages retailers to use this information to strategize.
Jenn Markey, VP Marketing at 360pi, compares the changes made to retailer price matching strategies over the past year to incorporate the omnichannel customer.
Dr. Stephan Liozu weighs in on whether or not retailers can afford to be without big data analytics in today’s ever-growing omnichannel environment.
Former consumer electronics buyer, Frank Fotia, provides the rationale behind the most important differentiator when establishing a market strategy – price.