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What Walmart’s Doing Right, That You Are Not

360pi reflects on what Walmart has done to improve their pricing strategy over the past few months, further validating what retailers need to do step up their game.

As cost-conscious shoppers grow by the thousands, retailers need to apply the same sensitivity to their own pricing.

Price Protection vs. Price Matching

As you may have heard, Walmart rolled out Savings Catcher, a tool comparing competitors’ prices, earlier this year. In-store Walmart shoppers register their purchases online and Walmart then tracks competitive pricing for this basket of goods.  The tool tracks competitive pricing for roughly 80,000 products and if Walmart is beat on price, they credit the customer the difference in price. This completely eliminates the customer’s need to shop around for the best price – it’s guaranteed! To deliver on this promise, Walmart has been systematically improving their price competitiveness in select categories relative to their competitive set, including Amazon. The chart below highlights that Walmart and Amazon are now at relative parity in the seasonal home and garden category, priced 7-11% below other major retailers for the sampled assortment. 

Walmart's Price Competitiveness with Amazon Graph

Customer Data via E-Receipts

Walmart is launching a new program that sends customers their e-receipts through the company’s mobile app. This platform appears to have it all, including:

  • Tracking shoppers’ buying habits;

  • Providing personalized suggested items for shopping lists;

  • Syncing e-receipt to customer’s phone;

  • Functionality to scan QR codes and add receipts to mobile app;

  • Ability to review past purchases;

  • Capability to make returns with digital receipts.

If this program is as successful as Savings Catcher seems to be, competitive retailers will have a lot to live up to.

There’s no predicting what Walmart will come up with next, but you can expect it will take the retail industry by storm. Walmart’s programs are converting more shoppers than ever – can you afford to wait and see what they come up with next?

See here for more details on a personalized benchmarking report and find out how price competitive you are relative to your major competitors. Get your audit now!

About the Author
360pi delivers next generation commerce analytics to retail and brand innovators helping them make sense of retail and shopper big data to realize a winning product-price position across channels and create a consistent shopper experience. 360pi’s customer base accounts for over $US300 billion in annual product sales and includes Ace Hardware, Build.com, Overstock.com, and Walgreens, along with several Fortune 500 consumer products companies. Ultimately, 360pi customers use the company’s product and pricing intelligence to make smarter decisions faster, driving increased revenues and margins across all channels.